The Top Ways Video
Content Can Elevate
Your SEO Efforts
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
Google is always present, and the
search engine tends to prioritize
websites with video content. If you
own a website, you can no longer
ignore the power and ranking benefits
Business owners expend great effort
thinking that SEO is merely an
attempt to rank on Google and other
search engines. The reality is that SEO
concerns optimization of any online
content. As such, YouTube happens to
be the second biggest search engine in
the world. Google also owns YouTube.
The YouTube Ecosystem
Ranking within the YouTube
ecosystem is something that you
should put time and effort into.
Google gives preferential
treatment to YouTube videos, so if
you create videos on a channel
and optimize them, you can rank.
Post enough of them, and you may
likely see a solid impact in SERPs.
When doing your video
marketing, there are a number of
keyword planner tools you can
use. Make sure to optimize each
video’s title. Description tags and
meta data are just as crucial is if it
were a typical webpage. For
videos, meta descriptions should
total at least 200 words.
Add as much contextual
information as possible without
taking away from the video.
This is video, and the video itself
will offer the major impact. Your
goal is not to have to create
ultra-content for users to engage
in. Let the video do the talking.
Video content can say far more
than mere words. If you plan your
video production well enough, it
can help you build a brand and
business reputation. Videos can
help website owners share their
core business message in a unique
and compelling way.
It can help your company tell its
story like no other media. People
will spend the time to listen to and
watch your videos. This can be
especially effective from an SEO
standpoint as well. The longer
people remain on your site, the
more likely your site will rank
Visitors with a compelling reason
to explore your content are mor