Prospects to Profit: Targeted Outreach and
Keys to Close New Business
This method is the Cold Email strategy
Cold Email is that it is very targeted. This means you
can deliver the message directly to the exact person
you want to get your message to.
Cold Email prospecting is virtually free. It can be one of the
least expensive ways to reach out to hundreds or even
thousands of prospects in a short amount of time.
The seven steps that are listed here
are the ones a business using cold
email should take to have success
with this prospecting strategy.
First step is to identify the ideal
niche for your outreach. Who is
your business' ideal client?
Second step is to create a list of emails within that particular specialty
niche. This data can be bought, it can be built, or it can be comprised of
both bought and built data.
A good rule of thumb is, the harder
the data is to find, the better the
response rate to the cold email
Third step is to clean and verify the data on
your lists. Fourth step is to write excellent
copy for your cold email outreach
Fifth step is to have an effective email delivery system. Sixth step
in the cold email strategy is to follow up and set appointments.
Seventh step is booking an
appointment and closing a sale.
The best way to convert a prospect
into a customer, once there is a
response to your cold email outreach,
is to get the prospect on a phone call.
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