5 Step Guide to Good Keyword Research

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ADMS
Promotions & Marketing
https://advdms.com/blog/5-step-guide-to-good-keyword-research/
5 Step Guide to Good
Keyword Research
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Would you believe it if we told you
that 93% of all online experience
starts with a search engine?
Amazing, right? That figure just goes
to show how important search engine
optimization or SEO is for any online
marketing campaign. And what’s the
foundation of all SEO strategies? The
answer is keywords!
Without the right keywords, nobody
will be able to find your website. If
no one is interested in or searching
for what you are writing about, then
you won’t get any traffic from search
engines like Google. That is why
keyword research is the first and
most important part of your SEO
strategy.
What is Keyword Research?
Keyword research is a process that
involves identifying suitable high-
volume search terms that people enter
into Google and other search engines
and strategically include them in your
content to gain higher rankings in
search engine results pages. However,
finding high-volume search terms is
not the end.
You also need to do some keyword
analysis to make sure that the
potential keywords that will be used in
your content would match with your
brand and your product or service and
are relevant to your customers. Only
after thorough keyword research and
keyword analysis will you be able to
start moving forward in creating an
SEO strategy.
How to Do Keyword Research for
SEO?
Now that you know how important
keyword research is for any SEO
strategy, it’s time to know how to do
keyword research for SEO. To help
you, we have compiled 5 easy steps
you can start with in doing your
keyword research.
Start Listing Down Possible
Keywords
Of all people, you probably know the
ins and outs of your business the
most as well as what your business
offers to your customers. As such,
you probably have an idea what
terms they might enter when they’re
searching for you.
Because of the change in how Google
handles search queries, which is now
more intent-oriented, it is important,
aside from having broad keywords,
for you to think about and
incorporate keywords that are more
specifically connected to your
individual product and informative
content. 
This makes your website and pages
not only broad enough to reach a lot
of people but also more targeted to
reach those looking for specific
products and services.
Try Looking for Keywords in
Auto-Suggest
Another good step to do in keyword
research is to try searching in Google
yourself. Input the keywords that
you have initially thought of and see
what would come up in auto-suggest.
These auto-suggest keywords are
usually the new trends in the market
and what people are currently
interested in.
You can also click these auto-
suggestions to find out what type of
content is associated with these
keywords. And, if you don’t have
any content yet regarding these
keywords, you should consider
writing about them immediately.
Look Out for Your Competitors
Any good marketing strategy,
whether traditional or online, is
not just about yourself. One good
way to know if your SEO strategy is
working is by checking out the
competition. Are your search
engine results ranking better than
your competitors?
What keywords do they use and do
they bring in traffic to their
websites? These are just some of the
questions that you need answered.
Luckily, there are a lot of online
tools that you can use to help you
see the keywords of your known
competitors as well as their ranking
compared to yours.
Don’t Forget to Consult Your
Customers
For you to succeed in keyword
research, you need to know the
perspective of your customers.
And there is no better way to do
this than to ask for their feedback
regarding stuff like what they
searched for online when looking
for your business.
This step does not need to be so
formal. In fact, you could start
meaningful conversations with
your customers that will not only
help in keyword research but also
in building brand loyalty.
Check Out Google’s Keyword
Planner
After you are done with identifying
possible keywords from the steps
above, it’s now time to refine your
search terms through free keyword
research tools. One example of this
would be Google’s Keyword Planner.
It gives you the approximated search
volume of the keywords that you
have chosen, including its monthly
search frequency and cost-per-click
pricing among others. Aside from
Google’s Keyword Planner, there are
also other free keyword research
tools that will even give you more
details and additional ideas on
possible related keywords.
Once you’ve done all of these steps,
you should have narrowed down the
list of keywords to the most
important ones and you can now
proceed to crafting an effective SEO
strategy.
If you need help in choosing the
right keywords to kickstart your
SEO campaign, Advanced Digital
Media Services can offer you
professional help from some of the
best marketers in the industry! All
you need to do is get in touch with
us.
info@advdms.com
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