Rupert Steffner: An Ardent Supporter of Universal
Accentuating on the courageous step to pursue passion, the ability to
bring out a change and redefining entrepreneurship, CIO Look brings
to you the journey of a zealous entrepreneur, Rupert Steffner,
the Founder and CEO of WUNDER (Wunder.ai)
Below are the highlights of the interview conducted between CIO
Look and Rupert:
Give a brief overview of your background and your role in the
Inventing digital technology in Europe is tough. Over the years, I
have developed two essential skills to make new things happen. The
first was to set up my own grass-root sensors and become part of
worldwide communities to get known where cutting edge technology
is going to be built.
The second was to make far better and more creative use of the things
around me. Europe is poor in digital innovations but it's a space of
great engineers. So, I made AI an engineering approach but this was
in hard contrast to the hype mystifying AI to be the box where the
miracle occurs. Meanwhile, there is fast growing demand for
explainable AI and the engineering approach turned out to be a great
choice. But making strategic decisions against conventional wisdom
requires a considerable amount of perseverance and conviction.
My role in the company is that of a strategic idea giver and
pacemaker. Developing new technology and bringing it down to earth
to build a new breed of consumer-facing applications requires both
knowledge in technology and business. Working at this interface is
the most challenging and satisfying task in an era of digital
transformation and I love it.
How do you diversify your tech solutions that appeal to your
It is a brand new technology that introduces completely new business
cases. We have developed cognitive AI that mimics consumer
decision-making more conscious and faster than the human brain.
As a startup in Europe, it is not enough just to develop new
technology rather, the business applicatio