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How to Build Your Family Brand and Why, from Dr. Tracy Thomas It isn’t just actual royalty who can build a family brand – in fact, all of us have a family empire, with kings, queens, princes, and princesses to consider. And building the dynasty you want is crucial to your family’s success and longevity. People in a family don't operate independently of each other. When someone is doing well, it supports everybody else, because it's part of the family brand. Conversely, when someone in the family is struggling - whether it's with substance abuse, depression, anxiety, or being combative with other people - it affects each family member negatively, too. When each person learns how to stay in their intentions, this helps individuals and families function as they should, with power, ease, and enjoyment. We can literally condition anything and program anything. Me and my team routinely work with influential, high-impact individuals to help them move from overwhelm into intention. There is a proper way to have a dynasty,” Thomas says. That doesn’t mean each family’s dynasty will look the same. “This dynasty can be whatever you want it to be. We can literally condition anything and program anything. When you accept that, it happens very quickly. Building power couples and power families is a key part of the work at Dr. Tracy Inc. You can learn more about Dr. Tracy at drtracyinc.com, where you can book a free consultation Contact Us At: drtracyinc.com