All About the Skyscraper Technique:
An SEO Strategy
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If you’re looking for a way to increase traffic on
your website and improve your visibility on the
online market, the skyscraper technique in link
building can help you.
Search Engine Optimization (SEO) practices
and strategies have changed over time. Back
then, digital marketers and SEO specialists
could achieve high rankings on search engine
results pages using the black hat SEO
strategies. Content stuffed with keywords, even
without real context, dominated the top
rankings.
Nowadays, search engines have developed a
fair way to rank websites on search results.
They now reward websites that utilize white hat
SEO strategies, such as producing top-notch
content and prioritizing link building. The
skyscraper technique comes into play and
encourages precisely that.
It spurs your
audience to notice and be in awe of fresher,
more interesting, and relevant content.
If you have the question, “What is the skyscraper
technique in SEO?” in mind, we’ll discuss what it is,
how it can benefit your website, and how to
execute it. We’ve gathered the information you
need to know and some tips to increase your
chances of success.
Are you ready? Let’s kick things off!
What is the Skyscraper Technique?
The question, “What is the skyscraper technique in
SEO?” is familiar to those who haven’t heard
about it yet.
After using it, Brian Dean from Backlinko invented
the skyscraper technique in link building and
doubled the number of organic traffic on his
website. The name “skyscraper technique” comes
from the idea of people marveling at the tallest
structures. Yes, the tallest — and not the second
or third tallest.
The main goal of this technique is to make your
website the “tallest skyscraper” in the digital world
— the one that everyone in your industry looks up
to. It is about being the most relevant, most
interesting, most significant, and the best.
Find great content with tons of backlinks.
Put out a better one