<p>BEST PRACTICES IN EMAIL MARKETING
18 TIPS FOR EMAIL LIST BUILDING
HOW TO GUIDE
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18 TIPS FOR EMAIL LIST BUILDING
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Phone: (+1) 718 303 1864
1. GET PERMISSION
You could put together the most compelling email marketing
campaign, but it won’t matter if you do not have a permission-
based email marketing list. There are several ways to get
permission including asking for it at online and offline events
and using web forms as often as possible to build your lists.
You can build lists by adding links in your newsletters, including
links in your email signatures and using forward to a friend and
social media capabilities. Permission based email marketing
equals trust from your email recipients.
2. MAKE PRIVACY A PRIORITY
No one likes spam, except spammers. Make sure it is obvious
to potential subscribers that you have an anti-spam policy
and follow email marketing, survey and event marketing
best practices. Your email service provider (ESP) should be
a member in good standing with the Email Sender Provider
Coalition (ESPC) and the Messaging Anti-Abuse Working
Group (MAAWG). Both of these organizations fight the threat
of spam while protecting the delivery of legitimate email.
3. GIVE YOUR WEB SIGN UP FORMS PRIORITY
PLACEMENT ON YOUR WEBSITE
Priority placement of your web sign up forms make the form easy
to find and complete. You don’t want your web visitor to leave
the page of content just to sign up to receive something from you.
Make it simple and relevant to the content they are viewing. This
may seem like common sense, but look around the web and you
will find examples of sign up forms that are difficult to locate or
drive people away from the content they came to see on the site.
18 TIPS FOR EMAIL LIST BUILDING
Successful email marketing requires more than writing a few paragraphs of copy and sending it out to your distribution list. Email
campaigns can be complex, require careful strategic thought, planning and testing and the right