Improving E-A-T SEO

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Practical Ways to Improve SEO with 
E-A-T
BLOG |  ADVANCED D IG ITAL  MED IA  SERV ICES
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SEO E-A-T can be an excellent way for your
website to be credible and valuable. E-A-T does
not directly impact search rankings, but it can
indirectly affect them over time. It is easy to get
lost in the sea of information on SEO E-A-T, but all
you need is a set of clear guidelines that will
ensure results.
Although Google doesn’t always make it clear how
they rank sites in the search engine result pages
(SERPs), certain things can boost your rankings.
One of those things is E-A-T SEO.
EXPERTISE
AUTHORITATIVENESS
TRUSTWORTHINESS
What 
is E-A-T? E-A-T stands for Expertise,
Authoritativeness, and Trustworthiness. It is not an
algorithm or a Google update. It is a standard.
These are the key factors search engines use to
determine a page’s quality. This concept was
published for the first time in 2014 in the Search
Qualitator Guidelines.
The 
importance of page quality was only
recognized by the SEO industry in 2019 with the
release of Google’s Update.
E-A-T was created to address the problem of low-
quality content appearing in search results due to
keywords. Ranking algorithms now focus on the
reputation of a publisher, their purpose, and the
reliability of the content.
Let’s look at E-A-T SEO in detail and answer the
question: What is Google E-A-T? We’ll give some
tips on optimizing your website to achieve these
ranking factors. Let’s get started!
What is E-A-T?
Google admits that 
its algorithms measure
“Expertise and Authoritativeness” as well as
“Trustworthiness”. Here’s a closer take on what
each means:
Expertise – a high-level of knowledge in a
specific field. It indicates that the publisher has
provided expert information.
Authoritativeness – emphasizes the authority
and reputation of the publisher and the website
itself. 
It is affected by the expertise and
credentials of the publisher, as well as reviews
from genuine users.
Trustworthiness – shows that the content
includes trustworthy sources of information. An
SSL certificate can be used to verify the validity
of your website and ensure that users are
protected.
E-A-T allows Quality Raters to analyze and
quantify the value of your website’s main content.
The Quality Raters evaluate search engine results
for quality. Their feedback is used to help Google
determine how well its search engine algorithm
works and then improve it to provide a better user
experience (UX).
What Is the Importance of E-A-T SEO?
SEO is all about quality content. E-A-T guidelines
will only help you to do that. E-A-T is mainly
associated with actionable SEO tips.
Link building is another crucial factor that helps
improve SEO with E-A-T. It is better to choose
high-quality 
links. Adding more 
links 
to
authoritative sites will 
improve your SEO
performance. It is a grE-A-T way to increase your
authority part of E-A-T.
Linking to authoritative sites increases your
chances of getting a backlink.
You can improve your domain authority by
referring 
to high authority domains. This
technique is essential for SEO E-A-T.
To improve SEO with E-A-T, quality is more
important than quantity. Remember that link
farms are never a good idea. This negative SEO
tactic will only destroy all your SEO efforts.
What is Google E-A-T?
Google takes E-A-T into consideration when
evaluating the credibility of online sources (e.g.,
publishers, content, websites). It allows you to
distinguish between websites of high quality and
those that are not.
A high E-A-T score means that your website
meets Google’s search quality guidelines. It is a
sign of high quality and ensures that Quality
Raters can trust the information you share.
E-A-T is essential for all websites, particularly for
YMYL sites (Your Money or Your Life). YMYL is a
term that refers to websites that can influence
important life decisions such as safety, health,
and finances. These websites are more powerful
and therefore have higher quality standards.
If we look at a blog about food or a site about
medicine, the latter should be more E-A-T since
its content can impact a person’s daily life.
Google would also analyze the knowledge based
on the website’s content and importance.
Let’s discuss some Google E-A-T SEO best
practices because it is so important in organic
search.
You can take many steps to significantly improve
SEO with E-A-T, your website’s content, and give
Google and users the trust signals they want.
Remember that if your website falls under the
YMYL classification, you can expect it to be held
up to a higher standard.
1. Off-page SEO is a great way to build the right
backlinks.
Backlinks to relevant domains with high authority
are the backbone of an effective SEO strategy.
They are also a great way to improve SEO with E-
A-T and show that you are a respected authority
in your field.
It’s unlikely that a backlink from a teenage
fashion website will help you if you work in IT
consulting. If you use these tactics, you could face
a manual penalty. This was discovered by an
insurance lead generation website that generated
thousands of low-quality links from unrelated
websites and saw 
its page one rankings
disappear. Many of these links fell to page 15.
You must create high-quality, valuable content
that people will link to in order to earn them. You
won’t get much traction if you post a 500-word
listicle once a month to your blog. You must
invest time and resources to establish yourself as
an authority on any topic. Next, establish
relationships with 
influential 
people 
and
publishers. These high-value backlinks are sure to
follow.
2. Aim for more trusted sources to give you more
mentions.
Backlinks and mentions from trusted sources can
boost your E-A-T credentials. Google will trust you
more if your brand or name is found in
authoritative sources on the internet.
Google Patent states that “implied” links — which
are plain text mentions about your brand name —
can be considered a type of backlink. Patent
clarifies that incoming links can be either actual
links or plaintext. All links from credible websites,
both implied and explicit, are counted towards
determining the page’s quality. Google confirmed
that mentions on high-authority websites are
taken into account and considered in ranking
decisions.
3. Make sure your content is accurate and
current.
If your website’s content is not about something
that frequently changes, pages 
likely have
outdated information.
Keep your content current and accurate as much
as possible to improve SEO with E-A-T. This
approach is especially true if your pages contain
news or other time-sensitive information. Think of
medical information as an example. It is crucial to
keep 
the 
content up-to-date based on
discoveries and knowledge.
4. Encourage reviews and respond to them.
Promoting online reviews about your products and
services is a great business strategy. These reviews
can help you build your website’s E-A-T in Google’s
eyes. Positive reviews on multiple review sites
(Facebook and Yelp) are a sign that your company
is trustworthy. Reviews show that consumers trust
your company.
Respond to all reviews, even negative ones. You
can increase your brand’s trustworthiness and
eventually improve SEO with E-A-T by responding
to customer feedback.
Google has published product reviews updates.
This update is designed to encourage review
content 
beyond 
the 
standard 
templated
information 
found online today. Google will
promote these enhanced product reviews in its
search results.
5. Show your credentials.
You shouldn’t call your authors experts without
verifying their expertise. You should verify their
credentials and link to them on your site
alongside the content they have created. Google
will understand your content if you link to their
websites and social media handles.
Do not be afraid to showoff 
the writer’s
achievements. Your experts should be listed on
pages that explain the people behind your
website. These pages could include About or
Team.
Your brand is entitled to tell people and Google
about your writers who have earned credentials,
accreditations, degrees, or the time necessary to
be considered an authority in their field.
Update content
Delete content
Combine content with pages from related
categories
6. Do a content audit.
Your website probably has a lot of content.
Conduct a content audit and ensure that all the
content you have published over time meets E-A-
T standards.
There are three options for each page:
Let’s say, for example, that you have a blog article
from four years ago. Update the information if it is
out of date. Is it outdated, no longer relevant, or
not worth updating? You can delete it. You can
either add to it or combine it with related posts to
make it more valuable.
When deleting or combining pages, remember to
use the appropriate 301 redirects.
Improve the authority of your writers.
Invite famous authors to contribute to your
blog.
Consider long-form content that is more likely
to rank in the top 10.
Research well and cite your source.
Refine Your SEO E-A-T Today!
E-A-T should not be considered the primary
metric of your marketing strategy as these E-A-T
guidelines are more essential for YMYL websites.
However, if your website doesn’t fit into the
category, you can still consider improving your E-
A-T. Here are the key steps:
Advanced Digital Media Services understands
the importance of incorporating E-A-T when
creating content for your website. Our SEO
Services in Denver, CO. can help your website be
credible and valuable through the E-A-T principle.
Our tips and Google’s search engine guidelines
can help you improve SEO with E-A-T.
Want to learn more about E-A-T and SEO?
Contact us today and take those valuable top
spots on SERPs by showcasing your expertise,
authority, and trustworthiness.
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