SEO strategies improve as search algorithms continue to evolve. Google has been clear about who it focuses on: the user and whether they are getting the results they want.While it is not a ranking factor in the same way that keywords are, SEO EAT can still be a guideline for optimizing your content.Advanced Digital Media Services gathered practical EAT guidelines to help you optimize content with quality backlinks that can propel you to the top of SERPs.
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SEO E-A-T can be an excellent way for your
website to be credible and valuable. E-A-T does
not directly impact search rankings, but it can
indirectly affect them over time. It is easy to get
lost in the sea of information on SEO E-A-T, but all
you need is a set of clear guidelines that will
Although Google doesn’t always make it clear how
they rank sites in the search engine result pages
(SERPs), certain things can boost your rankings.
One of those things is E-A-T SEO.
is E-A-T? E-A-T stands for Expertise,
Authoritativeness, and Trustworthiness. It is not an
algorithm or a Google update. It is a standard.
These are the key factors search engines use to
determine a page’s quality. This concept was
published for the first time in 2014 in the Search
importance of page quality was only
recognized by the SEO industry in 2019 with the
release of Google’s Update.
E-A-T was created to address the problem of low-
quality content appearing in search results due to
keywords. Ranking algorithms now focus on the
reputation of a publisher, their purpose, and the
reliability of the content.
Let’s look at E-A-T SEO in detail and answer the
question: What is Google E-A-T? We’ll give some
tips on optimizing your website to achieve these
ranking factors. Let’s get started!
What is E-A-T?
Google admits that
its algorithms measure
“Expertise and Authoritativeness” as well as
“Trustworthiness”. Here’s a closer take on what
Expertise – a high-level of knowledge in a
specific field. It indicates that the publisher has
provided expert information.
Authoritativeness – emphasizes the authority
and reputation of the publisher and the website
It is affected by the expertise and
credentials of the publisher, as well as reviews
from genuine users.
Trustworthiness – shows that the content
includes trustworthy sources of