How Does Google Crawl My
Site? Understanding the
Essentials
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
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When marketers spend time and a
considerable amount of money
building a website, it can be
challenging to see it through the
eyes of Google or users. This is why
it is important to step back and
consider how to get Google to crawl
your site.
Keep in mind that Google cannot see
anything that robots.txt blocks. This
is a plain text file containing code
that tells Google what to look at on a
page and what not to look at. Google
will overlook directories, pages, or
files that you disallow.
Google will clearly follow your
instructions in this matter. If
marketers fail to create a robots.txt
file, Google crawler tools have the go-
ahead to index the entire website.
While that might seem fine at first,
there may be parts of a website that
you do not want Google to crawl. A
robots.txt file can also block off parts
of a website where there may be
duplicate content.
How to get Google to crawl your
site?
Pay attention to your page titles!
After examining a robots.txt file,
Google looks at page titles and
accompanying meta tags. Only 65
of your title tag characters will
register for indexing. These same
65 characters are those which
appear in SERPs. Next, Google
scans your page description which
is also a meta tag.
How Google Looks at Content
When Google crawlers find a
webpage, they look to find
keywords while examining the
website’s freshness. Google’s
algorithm keeps track of
everything in its search index.
The Google search index is an
amazing storehouse of billions
of webpages.
The storage capacity is off the
chart. A site owner can never go
wrong with plenty of content. The
key is to write quality content.
You may also want to consider
writing content of epic length
each week. New, refreshed
content gets Google’s attention.
Important Google Crawler
Tools
Google crawler tools will check on
new content if your website is on
the radar. However, it is never a
bad thing to gi