How Does Google Crawl My Site? Understanding the Essentials

If your website is not indexed by Google, then you are pretty much invisible online. You will not show up for related search queries, and therefore cannot expect to receive organic traffic. There are several strategies for how to get Google to crawl your website. Read on to learn more. https://advdms.com/blog/how-does-google-crawl-my-site-understanding-the-essentials/

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Google website Site Google crawler Tool index robots txt file Tool content

About ADMS

Advanced Digital Media

Google website Site Google crawler Tool index robots txt file Tool content

How Does Google Crawl My
Site? Understanding the
Essentials
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
When marketers spend time and a
considerable amount of money
building a website, it can be
challenging to see it through the
eyes of Google or users. This is why
it is important to step back and
consider how to get Google to crawl
your site.
Keep in mind that Google cannot see
anything that robots.txt blocks. This
is a plain text file containing code
that tells Google what to look at on a
page and what not to look at. Google
will overlook directories, pages, or
files that you disallow.
Google will clearly follow your
instructions in this matter. If
marketers fail to create a robots.txt
file, Google crawler tools have the go-
ahead to index the entire website.
While that might seem fine at first,
there may be parts of a website that
you do not want Google to crawl. A
robots.txt file can also block off parts
of a website where there may be
duplicate content.
How to get Google to crawl your
site? 
Pay attention to your page titles!
After examining a robots.txt file,
Google looks at page titles and
accompanying meta tags. Only 65
of your title tag characters will
register for indexing. These same
65 characters are those which
appear in SERPs. Next, Google
scans your page description which
is also a meta tag.
How Google Looks at Content
When Google crawlers find a
webpage, they look to find
keywords while examining the
website’s freshness. Google’s
algorithm keeps track of
everything in its search index.
The Google search index is an
amazing storehouse of billions
of webpages.
The storage capacity is off the
chart. A site owner can never go
wrong with plenty of content. The
key is to write quality content.
You may also want to consider
writing content of epic length
each week. New, refreshed
content gets Google’s attention.
Important Google Crawler
Tools
Google crawler tools will check on
new content if your website is on
the radar. However, it is never a
bad thing to give Google a little
push and assistance with indexing.
Just keep in mind that you can
never force Google to index your
site immediately.
Start with Google’s Fetch Tool. For
this, you will need a webmaster
account. Once your account gets
listed in Webmaster Tools, it is easy
to perform a “fetch” on any URL
related to that account.
The Add URL tool is like the Fetch
Tool. It is a simpler tool and a bit
slower without the functionality of
Fetch, but it is still worth using to
your advantage. Always add a
sitemap. This is a good idea any
time you make structural changes
to a site or amend a large number of
pages.
Getting Familiar with Google
Search Console
Google Search Console is free and
can be one of the most valuable tools
in your SEO toolbox. Using it enables
website owners to keep an eye on
numerous aspects that concern
search visibility. Use it to monitor
security problems, indexing errors,
and how well bots crawl the site.
Search Console reports the
following:
It confirms that Google is actively
finding and crawling a website. It
uncovers indexing problems and will re-
index updated or refreshed content. It
reveals how often a website appears in
Google Search along with those queries
that lead users to your site. When
Google encounters spam and other
similar issues, Google sends an alert. It
can also show site owners the sites that
link to their website. An added bonus is
its ability to troubleshoot issues like
mobile usability.
The ability to continually look at a
website in a fresh way can help site
owners to stop obsessing over old
things on their website. Google
tends to look at factors other than
what marketers are used to looking
at. With constant vigilance,
marketers can start to look at their
website through the eyes of
Google.
This can only lead to an
improvement in ranking. For
more advice on how to get google
to crawl your site, contact us at
Advanced Digital Media Services.
We are an SEO company that can
help your business improve its
search engine ranking.
info@advdms.com
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