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Exploding the Myths of Financial Health in a Recession
By Tom Wheelwright
The hot topic on everyone's mind right now, including radio, television and print media is how to
cope with the current recession. A lot of the analysts and talking heads are recommending that
businesses and investors pull back, reduce their expenditures, create a budget and save their money.
This is the worst advice possible in recessionary times, or any other time, for that matter. Think about
what you are doing when you reduce, budget and save. You are very effectively limiting your
opportunities for success. All of these actions are very inward and will only serve to further slow your
progress.
The fact is that more wealth is created during a recession or depression than any other time. Why?
Simply because everything is on sale! Remember the old adage, "Buy low and sell high?" Well, now
is the time to buy. Now is the time to invest. Now is the time to build your business bigger and more
profitably. Stop listening to those who are, in fact, major contributors to this economic downturn (and
could we stop calling it a downturn and refer to it properly? We are in a depression, so let's just
recognize it for what it is.).
Of course, the $64 million question is what to do instead of reducing, budgeting and saving and how to
do it.
Think about the natural result of developing, implementing and following through on a plan. Since the
first step of any good plan is to set the goal we are trying to achieve, the natural result is to achieve the
goal. If instead, you focus on reducing and b