Among the many interesting findings this year, we noted that UK marketers are using more content marketing tactics—and 66% say they expect their firm to increase its content marketing budget within the next 12 months; however, overall effectiveness has decreased, and fewer than 40% have a documented content marketing strategy or editorial mission statement. Even though many UK content marketers are seeing great results, others could benefit by taking a “back to basics” approach.

About manojranaweera

Founder of UnifiedVU and Venture 9. Previously Founder and CEO of 

Help companies with digital and business transformation via process optimisation and system design, especially in the areas of bringing everything together for increased productivity and revenue growth.

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