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How To Implement an
ABM Strategy
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Table of Contents
Introduction: How To Implement an ABM Strategy .................................................
Chapter 1: Why You Should Embrace ABM In Your Business ................................
Chapter 2: The Difference Between Inbound Marketing and ABM—And How
They Work Together .........................................................................................................
Chapter 3: How To Build an ABM Strategy ................................................................
Chapter 4: Getting Your Marketing and Sales Teams On Board With Your
ABM Strategy ....................................................................................................................
Chapter 5: How To Implement Your ABM Strategy To Execution: Use The
Right Tools .........................................................................................................................
Chapter 6: Wrapping Things Up .................................................................................
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Marketing in a way that drives real impact for your business can be a challenge.
You don’t want to spend all your time, energy, and budget chasing after leads that are
never going to convert—or, if they do convert, aren’t going to drive the kind of revenue that
justifies all that time, energy, and budget.
It’s frustrating, it’s ineffective, and it can be a fast-track to burnout—for you and your team.
Luckily, there’s a better way.
If you want to drive the kind of results that can take you from zero to 100 in a single deal
(and let’s be real: who doesn’t?), you need to go after the biggest fish in the pond—or, in
other words, the prospects that are going to drive the highest level of results and revenue
for your business.
But not all marketing strategies are created equal. You can’t just expect to send a stock
email or write a general blog post and close a huge deal. If you’re going to go after
the highest level of potential customers, you need to serv