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<p>Using PDFs to manage and share content.
The balance between quality and size.
Whether you are trying to leverage the intellectual property that’s valuable to your organization, improve decision
making, increase sales opportunities or simply manage a vast amount of digital documents, the Portable Document
Format (PDF) is oft en the standard of choice. PDF delivers portable and consistent content, to both represent
your company and make it easy for a user to access your information. While PDF is the most consistently used
document type for long-format materials, it can sometimes provide challenges due to the wide variety and
inconsistencies in both authoring and consumption tools available.
In 2014, 3,408 B2B companies were surveyed and the results published in the B2B Content Marketing Trends-
North America report from the Content Marketing Institute, MarketingProfs, 2014. According to the report,
respondents produced over 42,000 pieces of content per year to support content marketing eff orts. Of this
content 37% (or 15,692 assets) represent long form content such as eBooks, white papers, and case studies,
where the PDF works best to meet this need.
According to the article “PDF in 2016: Broader, Deeper, Richer”, from the PDF Association, Phil Ydens, Adobe
Systems VP of Engineering, had some interesting estimates to share during the 2015 PDF Technical Conference:
In October, 2015, there were approximately 1.6 billion PDF documents on the web. About 80% included the
string “2015”, implying that content is fairly current.
60% of non-image attachments in Outlook Exchange Enterprise are PDF documents.
A conservative estimate is that 2.5 trillion PDF documents are created each year.
PDF is the most popular format in cloud storage repositories; in many cases PDF is greater than 50% of the
fi les stored.
17% of fi les in Box are PDF documents.
18 billion PDF documents are in DropBox.
73 million new PDF documents saved each day in Google Drive and Mail.
Adobe PDF an