Improve Your Social Media Approach With
These Proven Marketing Strategies
Take your social media marketing
to the next level - Crucial
Constructs, an online marketing
and business resource site, has
released a report on social media
strategies for small businesses.
The report comes from author
Ashley Wells, who is a frequent
contributor of content on online
business models, digital
marketing, and e-commerce.
The release of the report helps
you leverage the power of
social media to improve brand
awareness, attract new
customers, and increase
The report opens by highlighting
the importance of an effective
social media strategy, as Google
states that the average person will
spend 5 years on social media
platforms during their lifetime.
Wells outlines proven social
media strategies to help you
take full advantage of the
powerful marketing tool.
First, she introduces the “40-60 rule,” which
dictates that you should create 40% of your
content and curate the remaining 60% of your
postings. This strategy allows you to increase
engagement by producing compelling original
content without compromising the quality of your
social media posts.
When creating content, you
are encouraged to prioritize
shareability, as viral content
offers a much higher ROI than
Wells advises you to monitor
successful social media
accounts to identify topics and
content types that tend to go
viral in your niche.
The author goes on to emphasize
the importance of active
engagement with social media
followers, as it allows you to
understand the needs and
interests of your customer base.
Rather than engaging with
every post or comment, you
are advised to focus on
instances where you can
Visit the link in the
description to learn