2020
SAAS PRODUCT
BENCHMARKS
SAM RICHARD & KYLE POYAR
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Customer
Journey
Insights
TABLE OF CONTENTS
Features:
PLG Insights &
COVID-19
Introduction
Participant
Overview
Team
Insights
Acquisition
& Retention
Insights
Product
Metrics
2
5
7
6
1
3
4
INTRODUCTION
To make the best strategic decisions and be
held accountable in their roles, product and
growth professionals need objective data.
That’s why we conducted our first annual
SaaS Product Benchmarks Survey—the
findings enable operators to compare
themselves with their peers across the
metrics they use most. Think of this report as
your go-to resource for building better
products.
“Product owners who are taking a
product-led approach—measuring
usage, experimenting with new ideas
and providing value for their users at
low to no cost—end up building high-
growth, enduring businesses.”
– Sam Richard
Director of Growth at OpenView
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THE PARTNERS WHO MADE IT POSSIBLE
WHO TOOK
THE SURVEY
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DI S TR I B U T I O N B Y G E O G R A PHY
DI S TR I B U T I O N B Y A R R
Source: 2020 OpenView SaaS Product Benchmarks Survey, N=153.
62%
19%
5%
10%
4%
US
Europe
Canada
APAC Other
28%
20%
14%
25%
8%
6%
<$1M $1-5M $5-10M $10-30M $30-100M $100M+
7
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29%
50%
11%
10%
Vertical application
Horizontal application
Infrastructure / developer software
Other
DI S TR I B U T I O N B Y
TA R G E T C U S TO ME R S I Z E *
DI S TR I B U T I O N B Y
SO F TWA R E C ATE