Manchester United Legend Eric Cantona Venture
Features Global Match Tours
Celebrate your shared passion and the cities that bear the names
of iconic clubs: Liverpool, Barcelona, Rio, Milan, Madrid,
In collaboration with travel startup Seek Dharma, the legendary Eric
Cantona has launched Looking FC, a series of curated football tours
for enthusiastic football fans to explore the globe and its cities via
their football communities.
The new venture can provide you with authentic,
local experiences, putting you in the shoes of that
community’s fan base.
You will be treated to an immersive
football experience, inclusive of all the
sights and sounds of the area, and
perspectives of the local fanbase and
English premier league fans, for
example, are estimated to spend
well over one billion euros following
their favourite clubs.
While booking tickets and organising travel and hotels can be a hassle for
the average fan, Looking FC takes care of all of that and tailors its program
to the most passionate fans.
The three-day itinerary for the Real Madrid vs
Barcelona match includes a tour of Bernabéu
Stadium, a Madrid masterclass with a top El
País footie writer, and the chance to dine at
Real Madrid player-owned Sanchis Bar
Eric Cantona believes that football is a way of life, and he
married his love of storytelling and narrative with his
passion for the sport in a series of films entitled "Looking
For.", an exploration of the magic of footballing capitals
around the world.
This was the inspiration for the new company, a celebration of
football, its fans, and its traditions.
"Eat, drink, and watch a game, and
live football like the locals do. Fans
are sure to have an extraordinary and
It's a once-in-a-lifetime
opportunity to truly indulge your
passion for the beautiful game.
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