An Overview of Amazon Pay Per Click (PPC)

An Overview of Amazon Pay Per Click (PPC), updated 3/2/21, 4:41 PM

Sellozo has released a new guide on Amazon PPC. Amazon sellers and other interested parties can find the guide online at https://sellozo.com/managing-your-amazon-ppc/.

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An Overview of Amazon Pay
Per Click (PPC)
WHAT IS AMAZON
PPC?
Amazon PPC is a search advertising method
by which sellers pay only when shoppers click
on their sponsored ads. The Amazon
advertising platform is critical to a seller’s
success because, like any online marketplace,
visible products within the first few pages are
likely to see sales.
The Amazon advertising platform
offers various ad types for each seller
to showcase their products. Some of
the advertising options require access
to Amazon’s Brand Registry, which
allows for unique ad options and
placements.
Here is a birds-eye view of
some of the advertising
options Amazon offers:
Sponsored Products
Sponsored Brands
Amazon Video Ads
Amazon Stores
-Helping you understand
your business -Increasing
your conversions -
Strengthening your profits &
lowering your ACoS
-Providing one on one
support -Saving you time -
Being transparent and with
our pricing
See more about Amazon PPC
at
https://sellozo.com/managing-
your-amazon-ppc/