By now, most marketers are aware of the impending General Data Protection Regulation, a European Union initiative designed to give consumers greater control and transparency when it comes to the personal data companies are collecting and storing. The compliance deadline is May 25, 2018, which means any business that hasn't reviewed its policies and practices is running out of time.

Although the GDPR currently only applies to companies that possess data from EU residents, many experts believe similar regulations will start emerging elsewhere. It's best to prepare yourself and become compliant now, even if you don't currently have overseas customers.

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