Bright Red—Optimistic, dynamic, energizing,
exciting, sexy, intense, stimulating, aggressive,
powerful, energetic, dangerous
International significance—China = good
luck; India = purity; Eastern cultures = signifies
joy when combined with white
The Meaning Of Color:
Burgundy—Vigor, elegance, richness,
refinement, leadership, maturity, expensive
Blue—Truth, healing, tranquility, stability,
peace, harmony, wisdom, trust, calm,
confidence, protection, security, loyalty
International significance—China =
immortality; Hindus = color of Krishna
Green—Nature, envy, healing, fertility, good luck,
hope, stability, success, generosity
International significance—China & France
= negative significance for package goods; India
= color of Islam; some tropical countries = danger
Brown—Stability, masculinity, reliability,
comfort, endurance, simplicity, friendship
International significance—Colombia =
discourages sales; India = the color of mourning
Light Pink—Love, romance, softness, delicacy,
sweetness, friendship, tenderness, fidelity,
compassion
Bright Yellow—Cheeriness, joy, action,
optimism, happiness, idealism, summer, hope,
imagination, sunshine, philosophy, youth,
International significance—Asia = sacred,
imperial
Fuchsia—Hot, sensual, exciting, bright, fun,
energetic, feminine
Orange—Ambition, fun, happy, energetic,
balance, flamboyant, warmth, enthusiasm,
generosity, vibrant, expansive, organic
International significance—Ireland =
religious significance (Protestant)
Light Blue—Peace, tranquility, quiet, cool,
clean, soft, pure, understanding
Purple—Spirituality, royalty, mystery, wisdom,
transformation, independence, enlightenment,
respect, wealth
Navy—Dignity, credibility, strength, authority,
conservative, trustworthiness, traditional, quiet,
confident, serene
Beige—Earthy, classic, neutral, warm, soft,
bland, melancholy
Greenish Yellow—Tart, fruity, acidy, jealousy
Lime—Tart, fruity, acidy, refreshing, lively,
revitalizing
Terra-cotta—Wholesome, earthy, country,
welcoming, warmth, stability, fall, harvest
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