Knowing the differences between 302 and 301 redirects arms you with what you need to maximize your SEO strategies. This know-how will guide you in choosing which type of URL redirect best suits your SEO requirements.In sum, it's invariably a case of temporary versus permanent redirection.
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301 Redirect vs. 302 Redirect: When
To Use Them?
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Many marketers, SEO experts, and website
owners sometimes substitute 302 redirects
for 301 redirects. Although both URL
redirects land internet users on the
appropriate pages they want to visit, using
the wrong one can lead to website issues.
One of the main reasons for website issues
is that search engines handle these URL
redirects differently. Since using the wrong
redirect can cause organic traffic to
plummet, it’s best to learn the differences
between 302 and 301 redirects. Additionally,
knowing when to use them is fundamental
to a solid SEO strategy.
Temporary Redirect vs. Permanent
Redirect
As mentioned, it is of paramount
importance to learn the differences
between 301 and 302 redirects. Here’s what
you need to know about them.
What Are 301 Redirects?
A 301 redirect is an HTTP status code
utilized by webmasters, SEO experts, and
website owners when they transfer one or
two or all of their web pages to another
web page or website permanently. This
redirect routes internet users and search
engines to the appropriate page.
Search engines, such as Google, easily
interpret and implement this type of URL
redirect, so it’s among the most SEO-
friendly ways of moving your website’s
content to another page with a new URL.
One of the best things about 301 redirects
is that they help carry forward most, if not
all, of the ranking authority and link
weighting earned by the old URL. Therefore,
you won’t lose all the SEO efforts you put in
for your old web pages or website.
What Are 302 Redirects?
A 302 redirect, on the other hand, is an
HTTP status code that redirects website
visitors to a temporary page, where they
can find the content of the old page they’re
trying to access. This redirect directs
website traffic to the correct page for a
limited time or until its removal.
When you use 302 redirects, your old
web pages remain indexed on search
engines, and no ranking authority and
link weighting is