6 Tips For Getting Started Selling on Cloud
Getting started selling your software on cloud marketplaces such as the AWS
Marketplace, Google Cloud Marketplace, and
Azure Marketplace can be an overwhelming
process if you've never done it before. There
are many different factors to consider when
getting started selling online on these
marketplaces that could cause problems for
both your business and your customers.
Being aware of these 6 tips will help ensure
that this is the best decision for your business.
Consider your target market and what they want
There are many different types of consumers that will purchase your software, so
you want to make sure that you are catering to the needs of the right ones. If the
marketplace is large enough, it may attract multiple different types of consumers.
For instance, Amazon's AWS Marketplace has a wide variety of buyers including
schools, start-ups, research teams, IT professionals, software developers, and
If you are having trouble deciding what kind of buyers your software appeals to,
you can look at the buyer profiles on Amazon's AWS Marketplace here.
Choose the right marketplace for your product
When determining which marketplace to sell on, you want to consider how many
customers each has. If the marketplaces don't have enough customers for your
product, choosing to list your software there may
not be worth it.
You should also look at their terms of service
and see what specific parameters they have
listed about selling cloud enterprise products.
For example, Amazon AWS's Marketplace has
specific requirements about the way you must
create your listings and define your products.
Ensure that you have all of the necessary information about
your products, including photos, descriptions, and pricing
The cloud marketplaces you sell on may provide templates for your listings, but it
is still up to you to make sure that you fill out all of the necessary information.
You need to include enough i