Long-Tail Keywords and SEO:
What’s There to Know
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The growing competition in short-tail keywords
makes it challenging to earn a reasonable
ranking.
There is a way to join the tide of the
competition. Long-tail keywords are a creative
solution to the challenge. They’ll bring loads of
traffic to your site and more. It is an SEO tactic
that can deliver promising results.
Google’s top priorities are intent and seamless
user experience. With the rise of voice search
technology and conversational search, longer
keywords are more crucial. A long-tail SEO
strategy is an opportunity you shouldn’t miss.
Advanced Digital Media Services has come up
with an all-in-one guide. Discover long-tail
keywords finder, how to incorporate those
keywords in your web content, and more.
What Are Long-Tail Keywords?
They’re longer and more specific compared to
your usual keywords. These keywords target a
specific niche and answer a specific query. They
make them impressive because they have a low
search volume, lower competition, and high
conversion rates.
What makes long-tail keywords strategic is that
you have a lesser competition to beat. They’re
called long-tail because when you check the
keywords you use by their search volumes, you’ll
see them on the “long tail” end of the curve.
Being on the long tail end of the curve means that
fewer people are searching for these long phrases
each month. However, the low search volume
doesn’t mean that they’re not working. It’s even
easier for your website to rank with these long
keywords.
You’ll also see a significant change in your
conversion rates. Most of the time, users using
long-tail keywords are closer to making a
purchase or availing of a service.
Why Use Long-Tail Keywords?
1. They Have Lower Competition.
As mentioned, it’s easier for websites to rank when
using long-tail SEO strategies because 70% of web
searches come from these keywords. Start
incorporating them in your content and take
advantage of the opportunity.
2