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Utilize Effective Email Marketing To Drive Small Business Growth With This Guide Whether you're an entrepreneur, startup CEO or experienced business owner in any field, email marketing can be a hugely powerful tool. A new guide has been launched by Crucial Constructs covering the benefits of email marketing for small business owners and marketers. Strategic implementation of email marketing can be a reliable way of unifying your brand image and all of your promotional material. The newly launched guide covers the foundation of email marketing, how to gather email addresses, and more. There are a number of benefits to to email marketing, including low costs, the highly targeted nature, and the ease of getting started. While it's possible to create complex and eye-catching email campaigns, some of the most successful utilize plain text emails. Compared to mainstream marketing channels, email marketing is one of the most affordable options available. While there are some overheads associated with sending mass mails, the costs are lower than other marketing options. One of the differentiating factors between email marketing and other forms of promotion is that consumers ask to receive email messages. Email marketing campaigns are also one of the most effective ways of driving sales revenue. Find out more at CrucialConstructs.com /programs