How to Build a Sales Team You Can Be Proud Of
A high-performing sales team is worth its weight in gold. Building one, however, can be
a monstrous task. Learn to do it right, though, and you could scale your business in
leaps and bounds. From hiring the best people to investing in regular sales classes,
here are 4 first-rate tips on how to build an incredible team.
Hire the best people
Without the right talent, your
sales team will be dead in the
water. So, be intentional about
who you hire. Don't blindly stab
into the pool of potential
candidates, hoping to get lucky.
Here are the main points to
consider when hiring:
• Create a clear blueprint of
the type of person you're looking for. Then, use that as a filter when sourcing and
• Look for candidates with skills that you can’t train for. For example, passion,
drive, and a strong work ethic.
• Make sure new hires fit within the culture of their immediate team and the
company as a whole. A mismatch can strain relationships, which could eventually
lead to a drastic decline in productivity.
Invest in professional development
A powerful sales force is one that is constantly learning and evolving. So, consider
investing in regular sales classes for your team. Studies by Forrester and CSO Insights
show that companies that invest in training see a significant increase in win rates and
In addition to formal learning opportunities, give your team access to the best tools and
resources. This could be anything from the latest CRM software to an online library of
sales collateral. When your team has what they need at their fingertips, they can focus
on selling rather than scrambling to find the right resources.
Salespeople are notoriously competitive. Healthy competition can spark motivation and
drive results. However, when left unchecked, it can lead to infighting and a general
decline in morale. To prevent this from happening, encourage your team to work