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Source: 2005 Entertainment Survey Conducted by Media-Screen. Sample from Insight Express (April 2005)
Use of Online for Entertainment Products & Information
We surveyed a total of 300 consumers that use the web to research
entertainment products, services and information
•
A custom survey instrument (questionnaire) was developed to
measure respondents’ use of the web, and search engines in
particular, for researching and purchasing Movies, Music, Games,
Television, Media and Tickets
•
The survey was conducted online, through a web-based
interviewing process, in April 2005
• Our sample is evenly distributed across all age groups and genders
• Respondents were recruited through web advertising across
thousands of websites
• The survey was designed and administered by Media-Screen, an
independent strategic market research firm, with sample provided
by Insight Express
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Source: 2005 Entertainment Survey Conducted by Media-Screen. Sample from Insight Express (April 2005)
Use of Online for Entertainment Products & Information
Executive Summary
• Google is the most popular search engine for researching and/or
purchasing Entertainment products, services or information online – used by
83% of all respondents
•The vast majority (89%) of Google users have used the web to learn more
about an Entertainment product, service, or information
•Google users are active in all entertainment categories, particularly Movies
(77%) and Music (68%)
•For movie-related activities, Google users use search engines to help them
read reviews (74%), watch trailers (66%) and/or check movie times (61%)
•The vast majority (86%) of Google users who use websites to learn about
Movies, use a search engine to find those movie sites
•79% Google users say search engines are very/somewhat important for
researching/purchasing movies and related info
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Source: 2005 Entertainment Survey Conducted by Media-Screen. Sample from Insight Express (April 2005)
Use of Online for Entertainment Products & Information
Executive Summary (cont.)
•For music