Nicholas Platt, CEO of El Segundo, California marketing agency London : Los Angeles (LO:LA) says the secret to creating a brand story that sticks comes down to 5 soft KPIs that no one tells you about. Find out more at https://www.thelolaagency.com/2022/05/31/5-keys-that-no-one-tells-you-for-making-your-brand-story-stick