These Soft KPIs Are Key To Successful Branding, Says Top Marketing CEO When you think about the term KPI, you probably visualize a list of hard metrics. But Nicholas Platt, founer & CEO of creative marketing agency LO:LA says soft KPIs that rely on your team's experience are just as important and something you should bear in mind. By pointing out the similarities and differences in perspectives early on, you can set expectations not just with the work at hand but with each other. This is when the real brief begins to materialize. Once your team realizes they are thinking differently and they become mindful of the real and tangible possibilities for messaging misses, you can begin to identify common goals. Another soft KPI involves all key stakeholders because creating something in isolation will only lead to work that isn’t embraced and doesn’t have ownership. Nicholas says, "Having a working team that understands and articulates how this brand work will have a positive impact on their jobs is invaluable. All the research in the world can’t replace first person real time experience."  The mission at LO:LA is to ensure you have access to the best marketing minds and best talent for your project. Teams at this agency are constantly looking ahead for new opportunities to drive ongoing growth and engagement.  They approach every project with nimble, intelligent collaboration and always with full transparency, involving you every step of the way. With the release of his recent article, Nicholas is hoping marketers and businesses alike will see the value soft KPIs bring to the development of a brand story or company message that needs to break through marketplace clutter and noise to stick in the minds of your target consumers. Access the full report at https://www.thelolaagency.co m/2022/05/31/5-keys-that-no- one-tells-you-for-making- your-brand-story-stick/ Find Out More At https://www.thelolaag ency.com