<p>© Mailigen Ltd. All rights reserved 02/2012. Mailigen Email Marketing Solutions
LEVERAGING MOBILE TO ENGAGE CUSTOMERS
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
Nearly everyone now has some type of mobile device, from smartphones to iPads, tablets, readers, and MP3 players.
People have become more and more reliant upon their mobile devices, and are constantly utilizing them for updates, new
information, and on the go interactions. With such a captive audience, companies around the world are incorporating
mobile efforts into their marketing mix. In order to avoid being left behind, it’s vital to integrate mobile technology into your
Mailigen has a few ideas for you on how to get started.
TACTIC 2: LOCATION BASED SERVICES
Applications are another way to engage with con-
sumers on their mobile devices. There are many dif-
ferent strategies when developing an application,
and you must determine what works best for you.
Depending on your company, one option could in-
clude developing an application to direct visitors to
the nearest brick and mortar store utilizing location
based services (LBS). This option will also allow you
to view where people are in relation to your outlets.
Warning: if your application utilizes A-GPS (Assisted
GPS), many carriers have to pay a fee for each loca-
tion query. Therefore, if you utilize this type of system,
carriers may not actively promote your application.
TACTIC 1: OPTIMIZED LANDING PAGES
Web sign up forms offer opt-in subscriptions for list build-
ing. You can use web sign up forms to create and custom-
ize forms for your website and include the form to cap-
ture visitor email addresses. Web forms also allow you to
build multiple lists from the same form so you can better
target and segment your email campaigns. Be sure to use
double opt-in and CAN-SPAM compliant web forms to
build your lists.
TACTIC 3: TEXT MESSAGING
Another option to consider in your mobile marketing
campaign is utilizing t