4 Reasons Why Page Speed Matters

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Promotions & Marketing
https://advdms.com/blog/4-reasons-why-page-speed-matters/
4 Reasons Why Page
Speed Matters   
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
People don’t appreciate slow service
no matter what. Imagine having to
wait for one hour to get the food you
ordered. 
This would have most people posting
a one-star review to the internet.
People are likely to do the same if your
site’s content doesn’t load after a few
seconds. 
If you ever wondered, “Does page
speed affect S.E.O.?” The answer is a
giant YES! Not only that, but it also
impacts search rankings, user
experience, website traffic, and
conversions.
You see, there is a lot on the line if
you don’t work on enhancing your
website’s speed. Here, we’ve listed
some of the reasons why page speed
matters.
1. Website Speed Serves as Your
First Impression
 
They say that first impressions last
and that is certainly true when it
comes to a website’s speed. 
Visitors, clients, and customers
will automatically make an
assumption about your business
based on their experience with
your website.
If your business has a great user
interface, and a quick speed, they can
tell that you really invested in it. This
will also make your visitors feel that
you are trustworthy and credible.
 
On the other hand, when a website’s
speed is slow, your visitors will likely
think that your site is not secure and
untrustworthy. 
Chances are they’re not going to
return to your website at all, thus
affecting website traffic.
Unfortunately, this might be
irreversible.
2. Faster Websites Rank Higher in
Search Results
 
Google announced in 2010 that they
consider a website’s speed when they
rank websites. 
If your website’s speed is acceptable,
you won’t have to worry about this.
Google still prioritizes a website’s
authority and relevance among
others as well.
However, if your website’s speed
isn’t up to Google’s standards, this
can affect your business in many
ways. 
 
Don’t expect to see a lot of visitors
and potential clients because there’s
a high possibility that your website
will not be on Google’s first page. 
That is why it is important to know
how to speed up page load time. 
If you’re having a hard time
understanding the whole concept of
page speed, you can always ask
professionals for help.
3. Faster Page Speed Can Help You
Beat the Competition
 
This is another reason why your
website’s speed matters. 
It is not a secret that people hate to
wait for a website to load, especially if
there are other websites out there that
offer the same things.
Knowing how to speed up your
website is vital for your business to
be a success. It is likely that your
competitors are also working on
improving theirs. 
It wouldn’t hurt your business if you
did the same. Remember that the
goal here is to be in the highest
ranking when it comes to search
results.
Loading speed
2.03 ms
If you focus on doing this, your
business will surely emerge victorious
compared to your competitors.
4. Faster Website Speed Means
Higher Conversion Rates
 
“How important is page speed?”, you
might ask. Your website’s speed plays
a major role when it comes to
conversion rates, especially if you
have a product or a service to sell. 
If you don’t have that, you probably
want them to follow your social
media accounts or join your mailing
lists.
Unfortunately, a slow website speed
will not do that for you. If people
cannot stay on your website for even
a minute because the user experience
is terrible  and pages take forever to
load, don’t expect them to choose to
do business with you.
Amazon conducted a study that
showed that their sales would drop to
1.6 billion annually if their website
slowed by even a mere second. 
Mind you, Amazon is a well-known
company already. What do you think
would happen to newly established
businesses?
1.6 billion
These are only a few of the reasons
why page speed matters. It is
important that you take the
necessary steps to upgrade your
website. You will definitely reap the
benefits in the long run.
 
It is normal to feel overwhelmed by
all this, especially if you don’t have
any idea where to begin. But this is
where experts can help.
Improve your website speed now.
At Advanced Digital Media Services,
we offer website page speed
optimization. We can do the hard
work for you. 
You’re guaranteed to get all the
website traffic and conversion rates
that you deserve! Contact us and we’ll
do a quotation for your website!
info@advdms.com
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