How New Technologies Help Small Businesses

Want Your Small Business to Look and Operate Like a Big One? Here’s How.

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SMB Small business Small business owner Operate technology large business Small business Compete

Want Your Small Business to Look and Operate Like a Big One? Here’s How.

Virtual Mailbox Service

About Interesting Posts

Interesting documents about a variety of subjects from around the world. Posted on edocr.

SMB Small business Small business owner Operate technology large business Small business Compete

How New Technologies Help Small Businesses  
Look and Operate Like Big Ones 
Big businesses have always had major advantages over their smaller competitors, including 
more history, bigger budgets, and wider footprints. Going up against a well-established 
juggernaut used to mean exhausting your resources, spreading your business thin, and still 
probably coming up short. 
But these days, with the right technologies, small businesses can even the score. 
How do new technologies help small businesses look and operate like big ones? 
The Technologies That Help Small Businesses Compete 
These are just some of the technological breakthroughs that have 
helped small businesses compete with big ones: 
·       Virtual mailbox services. With virtual mailbox services, your 
small business can gain access to a virtualized mail experience. 
You can have all your physical mails sent to a specific box, then 
you can review that mail remotely, shredding, scanning, or 
forwarding as you see fit. It's a way to greatly improve your 
productivity while also allowing you to operate your business 
entirely remotely. And because it's so inexpensive, it's affordable 
even in the most restrictive budgets. 
·       Remote operations and collaboration. There are countless services and apps that are 
now designed for facilitating remote and 
hybrid operations. These include collaboration 
apps and project management platforms that 
help you partner with people from around the 
world. Operating remotely is a huge 
advantage for small businesses, since it 
greatly reduces your operating expenses while 
simultaneously giving you global access to 
potential talent. The fact that many of these 
apps are free or inexpensive is even better. 
·       Cloud-based services. Cloud-based services allow you to get access to technology 
using only the internet. With the right plans and packages, you can get access to the same 
technological power that big companies have, but for a fraction of the cost and without 
needing dedicated server rooms or data centers to maintain your operations. 
·       Streamlined web design. These days, you can put anything online, including storefronts, 
web-hosted apps, and any type of content you can imagine. Thanks to the multitude of 
streamlined web design tools available, it's possible for anyone to become their own web 
designer and developer (though it's still a good idea to work with professionals in many 
cases). Even if you have limited experience and a limited budget, you can put together 
something that looks professional. 
·       Automation. Automation technology is also huge for small businesses, enabling them to 
save time and money while reducing human error at the same time. At sufficiently large 
scales, automation can enable your business to multiply its operating capacity many times 
over – though, of course, not all business operations can be automated at this time. 
·       AI and data analytics. Artificial intelligence (AI) and machine learning (ML) technologies 
have also dramatically changed the landscape of competition between small and large 
businesses. AI-based tools are available to practically all business owners were the same 
price. In the hands of a competent small business owner, these tools can provide a kind of 
shortcut into the data analytics and predictive analytics capacity of large-scale operations. 
Critical Advantages of Small Businesses 
It's important to remember that in addition to having technologies that allow you to compete 
directly with large businesses, small business owners have several innate advantages. It's in 
your best interest to emphasize and invest in these advantages to maximize their impact: 
·       Agility and flexibility. Large, entrenched businesses are usually bogged down by 
bureaucratic structures; bureaucracy can be valuable, but it also has a tendency to slow 
things down and resist change. In contrast, your small business is going to be highly agile 
and flexible. You're going to be capable of developing more novel innovations, and you'll be 
able to pivot on a dime if necessary. 
·       Niche targeting. You may not be able to compete with large businesses in terms of 
targeting large, generic audiences. But you can certainly outcompete them when it comes to 
niche targeting. If you focus on specific target demographics with very specialized needs, you 
can become the definitive expert in that niche – no matter what else your bigger rivals are 
doing. 
·       Personal relationships. Large businesses have a tendency to detach themselves from 
individual customer relationships; they focus on customer acquisition and relationship 
management at scale, which often requires chatbots and formulaic, assembly line-style 
customer service. But as a small business owner, you may be able to dedicate more 
resources to providing a more personalized, individual-level experience. Not everyone wants 
or appreciates this, but it’s a major selling point for certain audiences. 
By playing to your advantages and utilizing the best technology the modern era has to offer, 
small business owners can stand up to their corporate rivals and change the industry for the 
better. Since small businesses drive so much innovation and economic growth, this is 
ultimately a win for everybody.