How to Generate the Most Leads on edocr
As a small business, it can be difficult to get your name out there. You
want people to know who you are, what you do, and what you can do
for them. But, it’s not that easy in the digital age. You’ve got
competitors not just across town but across the world, vying for your
prospects’ attention.
So, how do you stand out? How do you catch their attention and keep
them interested in your product and service? The first step is to grab
their attention. They need to know you exist and why your product or
service is better than the rest. The second step involves building
trust. Finally, you need to maintain that relationship.
Now, for the purpose of breaking things down, let’s focus on getting
their attention first. After all, they can’t do business with you if they
don’t know who you are.
The Importance of Search Engine Optimization and Keywords
Let’s start with the basics. What is a keyword? A keyword is a
specific word or phrase that enables search engines to find your
content. When you search for a topic on a search engine, bots from
sites like Google, Yahoo!, and Bing all use formulas to crawl
webpages looking for relevant content.
What’s so great about edocr? Well, it uses a unique technology to
extract text from your document and company bio. From this
information, a tag cloud is created. These automated keywords are
then used as primary tags when a search engine crawls a page
looking for specific variables in its formula.
All of a sudden, you are getting more and more views on your page.
Remember, the more you diversify keywords within your content, the
more likely you are to be at the top of page rankings. This topic alone
could take up a series of blogs. Make sure to add your location
information and other terms that may be added to a search that would
make you unique and relevant. Do some of your own research if you
want to develop a solid content strategy. Wordstream has a great
article on keyword optimization that will take a deeper dive into the
basics with you.
Turning Visitors Into Leads
Ok, so we’ve optimized your content. Now once you attract the right
audience, how do you turn them into customers? Step two involves
building trust. What does this mean exactly?
Well, with so many options available in the digital marketplace, your
customer has to not only like your product or service, but trust your
company as well. To build trust, you want to ensure your business is a
thought-leader in the industry. Vertical Measures has a great blog on
thought leadership that can help you get started.
You don’t want to always talk about yourself. When you think
about it, how many advertisements do you actually pay attention
to? Between radio, television, online banners, emails, billboards,
and more… how much of that actually sticks? I can guarantee
that the ones that you remember are ones that spoke to you not
at you.
This is why companies must create content with a purpose. How? Get
to know your potential customers and give them information that they
need. Whether it’s an article about something trending in the industry
or a PR event that showcases your involvement in the community, you
need to consistently make an effort to build trust with your prospects.
Customers will select a product or service based on a variety of
variables. Once you understand what your customer is looking for,
you can more accurately target them with genuine messaging that
helps them find a solution.
Getting the Most Out of Your Views
The third step is maintaining a relationship. One way to do this is with
consistent content, shareable information and insightful ideas. Keep
your audience up to date on breaking industry trends with thought
leadership articles. Share your knowledge on the subject to show
your prospects you know what’s going on.
Keep them up-to-date on various channels to gain more visibility. With
edocr, you are sharing your content with a whole new audience.
However, you may be asking yourself, “How do I get my target
audience to interact with me?” Here at edocr, we’ve seen a trend in
the documents that get the most views. Take a look at the three that
are most popular on edocr today:
● Buffalo Wild Wings Menu
● Toddler Learning Binder
● GMPTE Bus Maps
● Live 'feature' feed for daily updates of popular documents
You may be asking yourself, “Is it really the content? They are so
diverse. How can I get people to view, download or embed my
documents?” The first step is checking your privacy settings. Is your
account the only one that can print or download your documents?
The three documents above were viewed thousands of times this year
because they were all embedded on multiple websites. The
companies that posted the documents opened their privacy settings to
allow others to embed the document on third-party sites. These three
documents were downloaded and printed several times because their
owners were willing to share their content with a new audience.
Before taking a leap of faith and releasing all of your content, make
sure you have an updated profile. You want to ensure that when
people are seeing your documents, they know who posted them and
how to get in touch with you.
Finally, don’t forget to embed your content into your own website.
Views can come from a variety of different sources. Whether it’s on
the resources page of your website or a social platform like edocr,
make your content well-rounded by posting it in different spots on the
web.
So, what are you waiting for? Create your edocr account today
and start converting those leads.