Business & Economics
How to Generate the Most Leads on edocr As a small business, it can be difficult to get your name out there. You want people to know who you are, what you do, and what you can do for them. But, it’s not that easy in the digital age. You’ve got competitors not just across town but across the world, vying for your prospects’ attention. So, how do you stand out? How do you catch their attention and keep them interested in your product and service? The first step is to grab their attention. They need to know you exist and why your product or service is better than the rest. The second step involves building trust. Finally, you need to maintain that relationship. Now, for the purpose of breaking things down, let’s focus on getting their attention first. After all, they can’t do business with you if they don’t know who you are. The Importance of Search Engine Optimization and Keywords Let’s start with the basics. What is a keyword? A keyword is a specific word or phrase that enables search engines to find your content. When you search for a topic on a search engine, bots from sites like Google, Yahoo!, and Bing all use formulas to crawl webpages looking for relevant content. What’s so great about edocr? Well, it uses a unique technology to extract text from your document and company bio. From this information, a tag cloud is created. These automated keywords are then used as primary tags when a search engine crawls a page looking for specific variables in its formula. All of a sudden, you are getting more and more views on your page. Remember, the more you diversify keywords within your content, the more likely you are to be at the top of page rankings. This topic alone could take up a series of blogs. Make sure to add your location information and other terms that may be added to a search that would make you unique and relevant. Do some of your own research if you want to develop a solid content strategy. Wordstream has a great article on keyword optimization that will take a deeper dive into the basics with you. Turning Visitors Into Leads Ok, so we’ve optimized your content. Now once you attract the right audience, how do you turn them into customers? Step two involves building trust. What does this mean exactly? Well, with so many options available in the digital marketplace, your customer has to not only like your product or service, but trust your company as well. To build trust, you want to ensure your business is a thought-leader in the industry. Vertical Measures has a great blog on thought leadership that can help you get started. You don’t want to always talk about yourself. When you think about it, how many advertisements do you actually pay attention to? Between radio, television, online banners, emails, billboards, and more… how much of that actually sticks? I can guarantee that the ones that you remember are ones that spoke to you not at you. This is why companies must create content with a purpose. How? Get to know your potential customers and give them information that they need. Whether it’s an article about something trending in the industry or a PR event that showcases your involvement in the community, you need to consistently make an effort to build trust with your prospects. Customers will select a product or service based on a variety of variables. Once you understand what your customer is looking for, you can more accurately target them with genuine messaging that helps them find a solution. Getting the Most Out of Your Views The third step is maintaining a relationship. One way to do this is with consistent content, shareable information and insightful ideas. Keep your audience up to date on breaking industry trends with thought leadership articles. Share your knowledge on the subject to show your prospects you know what’s going on. Keep them up-to-date on various channels to gain more visibility. With edocr, you are sharing your content with a whole new audience. However, you may be asking yourself, “How do I get my target audience to interact with me?” Here at edocr, we’ve seen a trend in the documents that get the most views. Take a look at the three that are most popular on edocr today: ● Buffalo Wild Wings Menu ● Toddler Learning Binder ● GMPTE Bus Maps ● Live 'feature' feed for daily updates of popular documents You may be asking yourself, “Is it really the content? They are so diverse. How can I get people to view, download or embed my documents?” The first step is checking your privacy settings. Is your account the only one that can print or download your documents? The three documents above were viewed thousands of times this year because they were all embedded on multiple websites. The companies that posted the documents opened their privacy settings to allow others to embed the document on third-party sites. These three documents were downloaded and printed several times because their owners were willing to share their content with a new audience. Before taking a leap of faith and releasing all of your content, make sure you have an updated profile. You want to ensure that when people are seeing your documents, they know who posted them and how to get in touch with you. Finally, don’t forget to embed your content into your own website. Views can come from a variety of different sources. Whether it’s on the resources page of your website or a social platform like edocr, make your content well-rounded by posting it in different spots on the web. So, what are you waiting for? Create your edocr account today and start converting those leads.