for Analytics and Business Intelligence
A Comprehensive Overview
IT 7113 Data Visualization
http://idi.kennesaw.edu/it7113/
Dr. Jack Zheng
Version 7, Spring 2023
This lecture notes file is hosted at https://www.edocr.com/v/yqwmqeba/jgzheng/Business-Data-Visualization
Overview
Topics:
1. Basic concepts
– What is data visualization?
– What are the purposes and types of visualization?
2. What are the related terms and fields? How are they similar or
different?
3. Data visualization in business intelligence and analytics
– Basic data visualization elements and forms (types)
4. Design and development
– Principles, processes, applications and tools, IT support
5.
Learning and career
2
This lecture notes provides a high-level overview of data visualization
primarily used in business intelligence and analytics. This overview is
comprehensive and covers as many aspects as possible, but it keeps them
at a high level. More details are provided in additional lecture notes.
Sections
3
Data Visualization Concepts
Definition, basic concepts and terms
Values and benefits of data visualization
4
Data Visualization
• Key terms
– Data
– Visual/visualization: representation and presentation
– Purpose: perception and cognition
• Modern systems and software applications also
emphasizes the interactive feature of this
process.
5
Data visualization is the visual representation and
presentation of data for the purpose of enhancing
perception and cognition.
More details about interactivity in IT 7113 module 10
Other Notable Definitions
• Other notable definitions also share some common features of the four
key terms.
• Tableau (https://www.tableau.com/learn/articles/data-visualization)
– Data visualisation is the graphical representation of information and data.
By using visual elements like charts, graphs and maps, data visualisation
tools provide an accessible way to see and understand trends, outliers and
patterns in data.
• Andy Kirk, in his book Data Visualisation
– “The representation and presentation of data to facili