for Analytics and Business Intelligence
A Comprehensive Overview
Version 5.0, Fall 2021
IT 7113 Data Visualization http://idi.kennesaw.edu/it7113/
IT 3703 Intro to Data Analytics and Technology http://idi.kennesaw.edu/it3703
Dr. Jack Zheng
This lecture notes file is hosted at https://www.edocr.com/v/yqwmqeba/jgzheng/Business-Data-Visualization
• Basic concepts
– What is (business) data visualization? What are the purposes and types of
– What are the related terms and fields? How are they similar or different?
• Data visualization in business intelligence and analytics
– Basic data visualization elements and forms (types)
• Design and development
– Design, development, delivery
– Applications and tools, IT support
• Skills, jobs, and career
• Learning resources
This lecture notes provides a high-level overview of data visualization
primarily used in business intelligence and analytics. This overview is
comprehensive and covers as many aspects as possible, but it keeps them
at a high level. More details are provided in additional lecture notes.
• Visualization is related to vision (seeing through eyes), one of the major
human senses to interact with the world.
• Visualization is the process of forming a visual image of things that can be
seen through eyes (and/or imagined in human mind).
• What can be visualized?
– Visible reality: person, animal, building, mountain
– Hidden reality: earth core, blood vessel, universe
Invisible reality: wind, air, heat, electron, sound, smell, magnetic fields
– Abstract entity: data, information, idea, hierarchy, process, relationship
• How to visualize them? – Types/features of visualization forms
– 2D vs. 3D
– Static vs. motion
– Virtual (created in computers) vs. materialized (built/displayed in real world)
– Realistic (using realistic objects) vs. abstract (using abstract shapes)
• The visualization process (and the result) may change the original form of
things, or create new forms, for better unders